What is Modern Folk Living?
Modern Folk Living is a quiet return to intentional and seasonal rhythm.
Not a return to the past, but a remembering—
of something that has always existed beneath the surface of everyday life.
Some of you may have noticed that over time, AVMM has shifted.
What began as a fashion brand and online shop has slowly evolved into something broader—something more personal. A reflection of my own life, and the changes that have shaped it, especially over the past few years of motherhood.
Clothing is still a part of AVMM.
But it is no longer the center.
At its core, this space has become an exploration of something else:
A way of living that supports greater health, embodiment, and presence.
I often find myself returning to the same questions:
How do we slow down in a world that seems to move faster each day?
How do we find meaning in small, daily moments?
How do we create a sense of rhythm within ordinary life?
I don’t have definitive answers to these questions.
But I continue to gather small practices, observations, and ways of moving through the day that feel like a quiet and reflective response.
Over time, I’ve come to call this:
Modern Folk Living.
At its essence, Modern Folk Living is about living in relationship with rhythm.
The natural rhythms of the day.
The subtle cycles of the body.
The changing seasons (both internal and external).
These rhythms once shaped everyday life. They were not something separate or specifically ceremonial, but something lived—woven into how people moved, worked, rested, and gathered.
Now, they are something we must choose.
And perhaps that is why they matter even more.
Modern Folk Living is not about recreating the past, or even romanticizing it.
It is also not about strict rituals or rigid systems.
It is about noticing and attuning.
Noticing when the light shifts in the afternoon.
When the body begins to tire.
When the air and energy changes with the season.
And allowing these moments to guide how we move through the day, with deeper embodiment and presence.
It is a way of creating gentle points of orientation within life—
So that time is not something that flitters by in a blur,
but something we inhabit, observe, and even honor.
This way of living can be expressed through very simple acts:
Opening a window and letting fresh air move through the rooms in the morning.
Stepping outside to bask in direct sunlight, a gentle recharge during an afternoon pause.
Dimming the lights, and perhaps lighting a candle, as evening falls.
Preparing something seasonal to share with friends or family, gathering around the table.
Small gestures that bring us back into contact with ourselves and our surroundings.
At AVMM, this way of living influences everything we share—
From the materials we choose,
to the garments we create,
to the practices explored through the journal.
All of it is intended to support and inspire a life that feels more grounded, more sensory, and more connected.
Over time, I’ve come to understand that what makes this way of living possible are not the rituals themselves, but something even more subtle:
anchors.
Gentle points of return throughout the day, the month, and the year.
This is something I will explore more deeply in the next piece—
because understanding the difference between anchors and rituals changes the way we approach everything.
For now, this is the beginning again:
A return to rhythm.
A return to the body.
A return to the sacred structure of everyday life.